Wednesday, 9 April 2008

Get yer logos out for the lads...

Logotime! Couldn't stay away from my graphic design roots and have designed a few corporate identities (some relevant to my current MA projects) and some included typefaces I designed including ESSType and Round v1.1. In recent times there has been an explosion of logobooks, and more often than not, most of the logos featured are vector-happy muddles (not saying they're bad visually, it's just that they might not be relevant to the values of what they are supposed to stand for). As 'The Art of Identity' (Gower Publishing) puts it...

"Identifying your core beliefs is no easy matter - but identify you must, for if you don't know, how can you expect your market area to know?"

Some of the 'oldskool' books such as ones by Wolff Olins are definitely worth a look at, as well as the one mentioned above, and in defence of the infamous 2012 logo, the guys were trying to predict fashion/trends 5 years ahead of themselves (they got the publicity they wanted though so an inadvertent bonus there). By trying to visually interpret what the logo stands for, the core beliefs of the client are interpreted by potential markets/customers. If you want to infiltrate various markets however, of varying subjects, the logo may take a universal look (mental note: make self more articulate). Enjoy!


Q, Stylised letterform.
The construction of light.
'NHance', feat The Blokstar Type.
'It's all RGB to me'.
Go in different directions.

Go Further, feat Round v1.1.
Making a 'B-Line'.
Relive, feat the ESSType.
Give me a shout if you've seen these before somewhere and I've subconsciously done a doodoo. I think I heard somewhere that in the UK we're bombarded by 3000+ images a day so that's a lot of subconscious input!

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