A few ideas to start your week.
We all know the benefits of regular deodorant use, although the market sector is massively saturated. One line extension that's captured the imagination recently is the Lynx/Axe Deo for women (a first for the brand I believe). How can we add additional rational value to a traditional body spray? Can we enrich it with extra properties never before seen? Maybe...
Brands can capitalise on seemingly insignificant consumer activity. Such as the prominent trend of 'war-painting' that we all saw last year at festivals. Nothing is too small for a brand to accommodate, as long as it adds value for both parties. It's the little things that matter.
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