Thursday, 19 March 2009

Fallout 3 in the real world.

I am a huge fan of the Fallout franchise and think that Bethesda have done a wonderful job in breathing new life into this once cherished game. There is a huge fan-following of the game quite simply because not only is the game stylistically beautiful (envisioning a post-apocalyptic 1950's dystopia of the future), but the in-depth storyline and massive level sizes (on par with that of GTA4) make this game an explorers paradise.

Getting hold of 'swag' and other related items is EXTREMELY difficult as most of the games launch was concentrated in the US (some promotional items have sold for over £490 on eBay). In light of this, I wanted to create my own swag, namely the infamous 'Mentats' and 'Buffout' health items. Below is what I came up with...

The in-game items

The real world versions!

Vaultboy approves
In the stores now!
The advertising
More advertising
Mentats on TV
There are other such real-world items on the web including this guys Nuka Cola label, and a Pipboy. As nerdy as this all appears, it shows a passion for something that transcends the realm of an idea's original media, from digital into sold state and demonstrates a truly effective piece of branding where demand exceeds supply (and the brand survives longer through the continuous UGC created). Well done Bethesda and Interplay!

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