Getting hold of 'swag' and other related items is EXTREMELY difficult as most of the games launch was concentrated in the US (some promotional items have sold for over £490 on eBay). In light of this, I wanted to create my own swag, namely the infamous 'Mentats' and 'Buffout' health items. Below is what I came up with...
The in-game items
In the stores now!
Mentats on TV
There are other such real-world items on the web including this guys Nuka Cola label, and a Pipboy. As nerdy as this all appears, it shows a passion for something that transcends the realm of an idea's original media, from digital into sold state and demonstrates a truly effective piece of branding where demand exceeds supply (and the brand survives longer through the continuous UGC created). Well done Bethesda and Interplay!