Getting hold of 'swag' and other related items is EXTREMELY difficult as most of the games launch was concentrated in the US (some promotional items have sold for over £490 on eBay). In light of this, I wanted to create my own swag, namely the infamous 'Mentats' and 'Buffout' health items. Below is what I came up with...
The in-game items
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZG0hg1NhpT6uKjLiraEGLraQcVIMKkEXmFATrsvXUWSgjno4P6t0tJJYjuWcoDNcnxbnKcVW1I6u-3eTcYpq9XXBhjyp6OxL45ICAD5c92CUfwixVtAW-JDSCXpPnskuZEuU9l9AUcYCA/s400/F3_Mentats&Buffout+BEST01.jpg)
Vaultboy approves
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTO7lyTlnU-T0KGrtbbe0DAFEtNFA9JXTR4JMVZWexRb-NxCDgPYcXhpMaFbtQ9YektQ875lxgir_RWI2cSVYUeNpIO456JeShWBWwtM96Kw4FTaOnk7IeUt3KyAElNQ_SQcfdqyMsTVyc/s400/F3_Mentats&Buffout+BEST03.jpg)
Buffout!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVg-kj7J1E0eSM4DB6M7YYEC-L4ji09L-KBygkfQMc-UjqhpM2QcWdcxHYhOdiyJhHQ8Jk4gHKkE5OraE89ORdY-GC06rg1f1VI4tcZxHS-nT2gvUeebZMuu3hPP65seVlWE6NENttEEsO/s400/F3_Mentats&Buffout+BEST05.jpg)
Mentats!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpwqMUle2ggdZm-Ms4Ls1TxsK3XNrtOsjYzFlxxaR7OvAbNhxa6_wjlhmqVUzczEqYwyQHKbEdSBw5kec47jMtSovvxeAUAPHZUifqP7_oKeRecWw6pvLA9z4KYfLFPQs36_iUvbu0wxoL/s400/F3_Mentats&Buffout+BEST06.jpg)
In the stores now!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSZgwraRzFLemPxLnypqRhZKM_kW-6IX0JX4sGsm49lfJzhJdSg9zIE6XpbQG45Z-FRutmItXwk6m0OaKJL1oUc_RM0e8Mz13SFLpT0X_M4Ct1ajxF_wbyEaBYOzU1rXVxjrfPTNJh51yB/s400/F3_Mentats&Buffout+BEST08.jpg)
The advertising
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUdXYjDVZ6z5l5GSUDBvBaLJHFcIxMzoa_HbH7Qc0nePT-guv1bmJc7NTcvXLzglAS0k89eBrNfzw7z0WRCmzBUPZdrLEmpHqzv0hSujDRhNDxFBB7yGywJQnOOhh05L8cxFqDTZu9LjOw/s400/ATOMIC01RGB.jpg)
More advertising
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigTJ2_zK-yzEFYr2nwFYIOBcrvgp67Uu7IraFwMynTm-eHoCa0ckFIkiUU3B7_6sboc7uHG00af68MN1-LFhdIgzwJhnnJZ_2HEQRAkY8GuSEUqCSINB9h5U-2MALrAZ_VByeIlVaZOVld/s400/ATOMIC06RGB.jpg)
Mentats on TV
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaXX-PxBS6MNLkubp3lllw0hfj09AxJjPwMNal9JIqfnQ0MqD1GYodVQRlHQTwBL25BOrHQodomdK01nLzFXQDI_SwLOttyor8PNiiBKDPR_0RuzqIg_nCsAM2oPDfJ53THQuZTHsavrxQ/s400/MentatsTV.gif)
There are other such real-world items on the web including this guys Nuka Cola label, and a Pipboy. As nerdy as this all appears, it shows a passion for something that transcends the realm of an idea's original media, from digital into sold state and demonstrates a truly effective piece of branding where demand exceeds supply (and the brand survives longer through the continuous UGC created). Well done Bethesda and Interplay!
No comments:
Post a Comment