Tuesday 6 March 2012
Monday 27 February 2012
Angelina Jolies Leg.
Looks like Angelina's leg stole the show at the Oscars - it already has its own twitter feed, and the internet is doing its thing again...
Friday 17 February 2012
Memes, LOLathons and The School of Life
A busy week! First of all, got a new (old) Kodak Instamatic
camera – like the one featured in Kenneth Grange’s recent exhibition at the
Design Museum. There's a wonderful weight to it, and the winder makes a satisfying click. Just need to get the (discontinued!) Kodak 126 film now…
Tuesday evening I went along to KittenCamp
hosted by the Viral Ad Network and Rubber Republic. The
night kicked off with a meme battle followed by drinks / talks from Don’t Panic and Rubber Republic. The former created the famous Roger Federer ‘trick shot’
viral for Gillette – and still didn’t let on as to its authenticity (although
‘some digital trickery was involved’). Full coverage of the event is here -->
along with a rather unflattering profile shot of myself within the crowd. I deciphered my scribbled notes after the talks, with some
nuggets of inspiration and advice within.
1). When planning content, consider the following
points…
What conversations do you want people to have?
Who do you want to have those conversations?
What’s the hook that’ll instigate the conversation in the
first place?
2). Make shit! – if you don’t, it doesn’t exist (or someone
else will do it before you).
3). Are you thinking what the public is thinking?
4). Is what you’re creating art, or information? For art is
timeless, but information can decay with time as new information arises.
On top of that LOLathon was an evening at the School of
Life with Nick Southgate in his witty talk about ‘Making Better Decisions’. I really recommend going to one of these classes. Using his background in philosophy and advertising, he
delivered a talk that was both informative and insightful. Again, more
scribbled notes were deciphered…
1). What you consider the ‘right’ decision, is not
necessarily the ‘best’ decision because our decisions are governed by variables
and our relative knowledge of a situation.
2). Ignorance of the consequences from decision-making is
not longer acceptable in an age of hyper connectivity and information.
3). Real life is a flow of experience, and reasoning helps
us stay on track.
4). Can you calculate a person’s level of self-interest to
discover their incentives for acting? (Our minds normally follow the path of
least resistance).
5). Opinion is not information. The former gives rise to
more opinion, the latter can give rise to answers.
6). We learn to see choice – the more we’re attuned to
choice, the more variety we see.
7). We love the illusion of choice, rather than having too
much choice.
8). One’s last memory of an experience determines their
willingness to repeat the experience.
Ok…so how the hell do we actually make decisions? Well,
start by limiting the variables that’ll govern that choice (because as I’ve
said before, too much choice makes it difficult to make a decision). Know your
own desires. How you frame behaviour will govern how it’s perpetuated – so
alter how you address a behaviour to enact change. I’m sure there’s bucketloads I’ve missed so feel free to
add. Or better yet, get your eyeballs into these books…
Best of all, I picked up some (hard to find) Action Cahiers
that help you use Behance’s Action Method. Booyah!
Monday 13 February 2012
Now that’s what I call CRM!
A delightful example of cost-effective CRM. You may have heard about this, quasi-luxury
supermarket Sainsbury’s have changed the name of their own-brand Tiger Bread to
‘Giraffe Bread’ supposedly in response to a 3 yr old's inquisitive letter about
the former.
The idea is so simple, it’s a wonder why retailers don’t do
it more often - not the renaming of the product per se, but the informality of
the retailer response on a level consumers can relate to (no matter their age!). It’s about getting the
basics right. A simple letter is all it takes, without prepopulated variable
fields or a fancy DM piece. Would this have panned out the way it did if little Lily was sent an email?
I am a little cautious that the entire operation is either
a). An elaborate troll (by looking at the 4Chan-esque indicators ‘c\’ on the
letter), or b). A stunt conceived by Sainsbury’s under the direction of an
agency (the letter was sent last year). The whole story as told by the retailer is here.
Maybe I’m wrong and this is all a genuine act of decent CRM,
I hope so. The positive response this has received speaks for itself,
and the 150k+ FB Likes and 49k shares wouldn't go amiss. It just goes to show how valuable customers are, regardless of their age.
Thursday 9 February 2012
What the Internet Says.
The internet is awash with wonder and
excitement, as well as the odd handy bit of tom-foolery to educate noobs. Here
are a few things stumbled upon during my interweb travels.
Interesting take on input devices for human technologies.
Also, more excitingly, Google has announced
it is approaching global problem solving in a TED Talks kind of format interestingly
titled ‘Solve for X’. This is very exciting stuff given the clout Google has
and I’m expecting tons of amazing content / ideas over the coming year.
Sometimes to instigate true progress and get the ball of innovation rolling it
takes a few individuals to ask very fundamental questions…and more importantly,
act on them. Whilst on the subject of action, check out Behance’s ActionMethod.
In Google’s own words…
“Solve for X is a place to hear and
discuss radical technology ideas for solving global problems. Radical in the
sense that the solutions could help billions of people. Radical in the sense
that the audaciousness of the proposals makes them sound like science fiction.
And radical in the sense that there is some real technology breakthrough on the
horizon to give us all hope that these ideas could really be brought to life”.
Tuesday 24 January 2012
UPDATED - Ice cream - cure for the blues during recession?
After talking with a fellow colleague Christopher Lovell, there were a few developments that where taken into account. For instance, considering Hertbrand is an umbrella brand for a number of various sub-brands, could we not create innovation to roll out across ALL the sub-brands? Is there a way to boost sales during the summer months (or even when it snows?). Could a dying brand be rejuvenated somehow? (similar to Cadbury's successful Wispa campaign).
These considerations will be developed - watch this space.
Original post:
What's already going down in the world of ice cream...
Monday 23 January 2012
Monday Morning Eyeball Candy
After rummaging around on my computer this weekend I discovered a body of work I'd done during my branding days at Moving Brands that I'd completely forgotten about. Presenting for your ocular enjoyment. Don't forget to vote for my Chip Shop 2012 entries!
Friday 20 January 2012
Chip Shops 2012!
So I’ve entered the Chip Shop Awards 2012. I’ve
never entered something like this before so seeing how I go, hopefully I’ve
done something to make your weekend – I’m counting on your votes and would love
you to spread the word!
Best Ambient Media
Best use of Bad Taste
Best Remake of an Existing Advert
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